Chinese Immigration Firms Going Global: Can We Pull It Off?

Globevisa Group has been part of the wave of Chinese enterprises expanding overseas for 14 years now. I've been fortunate to be a part of this journey—going global alongside the company, making mistakes, reviewing our missteps, and growing together. Last week, during a meeting with our CEO, Henry asked me: "Do you think our Chinese-style management can carve out a successful path in the international market?" I answered firmly: "Yes." I wasn't just flattering the boss or offering empty encouragement; I truly believe this from the bottom of my heart.

（Hannah Ma (center), intently reviews documents and collaborates with her team.）

Of course, I won't deny that this path is covered in thorns. We’ve made plenty of mistakes—like our multiple attempts at entering and exiting the Indian market, or our continuous trial and error with overseas marketing models. But having weathered all these storms, my confidence and passion for Globevisa's globalization remain unwavering. Having been with the company for 18 years, I genuinely feel that our team is incredibly precious; we are a force to be reckoned with anywhere in the world.

Admittedly, in the international market, our European and American peers have advantages: language, brand recognition, and—though politically incorrect to say, it is an objective reality—racial advantages. But even operating at a disadvantage in these areas as a Chinese company, we can still carve out our own territory by leaning on our unique strengths. This article isn't just an answer to our CEO's question; it's a manifesto written for my colleagues, our clients, and myself. I bet on Globevisa, and you can hold me to that.

Where does my confidence come from?

● Consultant Management: The Unbeatable Edge of Lightning-Fast Responses 

I once onboarded three overseas consultants simultaneously. They were all local hires here in Southeast Asia and fluent in Chinese, so I assigned them Chinese-speaking leads. One weekend, because they failed to follow Globevisa's management rules to follow up with clients within one hour, I criticized them slightly. They resigned en masse, thinking it was "insane" to be required to reply within an hour on a weekend.

（Hannah Ma (center), is joined by Irina Kush (left), Globevisa Dubai Partner, and Alex Kush (right), Globevisa Dubai General Manager, at the 2025 Globevisa Global Citizenship Conference.）

Last month, I asked Wendy, the project manager for Malta Permanent Residency, to investigate the quotes for the Malta program from three local competitors in Singapore, just so I'd know my enemy and know myself when competing locally. These three peers are relatively large firms. Wendy left her contact info on their official websites and waited a whole week without anyone reaching out. I said forget it, I'll have our Singapore consultants probe them directly. We only got one quote back, and it took 4-5 days of probing just to get a reply. The sluggish response speed of our peers makes me want to pull my hair out, yet this is a widespread phenomenon overseas. While Globevisa's demands on consultants are incredibly high—even intense—I like it, because I guess I share that intensity. Our ability to reply instantly gives us outstanding competitiveness in the English-speaking market.

● Product Strategy: Winning Through Diversity and Competitiveness 

Globevisa's product diversity gives us on the front lines immense room to maneuver. If one door closes, another opens; if the Americas aren't working, we pivot to Europe. This drastically increases our closing probability. I am also extremely confident selling our mainstream products right now—Greek real estate, Portuguese funds, and EB-5 projects. I recently signed three groups of Indian clients for EB-5, and they all chose energy-related projects. Beyond my own persistent follow-ups, this success is inseparable from the uniqueness of our products.

I know exactly how much time the group has spent developing, launching, suspending, reviewing, and negotiating with developers, fund companies, and project parties to get these products. You can't just drink your way into securing these deals, and I've seen firsthand how many doors our CEO had to knock on to negotiate these terms. I won't say more lest it sound like flattery. Even with the fiercely competitive passport programs, where price wars are brutal overseas, the strength of our post-landing services still holds up. I’ve already signed clients in the English market for Grenada, Turkey bank deposits, St. Lucia, St. Kitts, and Antigua passports, and I am confident I'll keep signing more.

● Marketing: Staying Ahead of the Curve 

Globevisa successfully seized the eras of forums, search engines, websites, and SMS marketing in the Chinese market, though we entered the social media era a bit late. However, in the current AI era, we've been learning and strategizing from the very beginning, which I strongly support. The marketing department's data analysis and KPI management methods ensure we continuously progress in our market direction.

I feel this profoundly on the front lines: 2024 was very tough for me, as most leads were just looking for jobs; 2025 was the Year of Japan, and we captured the policy dividends of Japanese programs; 2026 is a high-revenue year. Now, consulting on EB-5, Greece, Portugal, and passports is my daily routine. This feeling is an absolute triumph—like stepping out of the dark and into the bright sunlight, and I am loving every second of it!

● Service Excellence: Relentless Behind-the-Scenes Support 

Although it takes time for our Chinese team members to improve their English, and it's true not every colleague speaks at a native level, we truly love so many of our frontline staff. They might not be famous figures in the group or hold management positions, but they are the darlings of our hearts. People like Serena (Wang Siyao) for Vanuatu, Liz for Turkey, Sansa (who moved from Turkey to Incubator 1), Lexie for Portugal, and so many other frontline colleagues.

（Hannah Ma (front row, center), sharing a joyful moment with her dedicated team at Globevisa Singapore office.）

Their instant replies and round-the-clock support give frontline consultants immense security and have won unanimous praise from our partners in Turkey, Dubai, Egypt, Vietnam, and Cambodia. Even if your English isn't perfect, it doesn't matter; you reply to me in Chinese, and I'll handle the English output myself. This level of service support creates an exceptional experience for both consultants and clients. Globevisa is full of colleagues like this, far surpassing our international peers. I simply couldn't be more confident.

"The journey ahead is arduous and long, but we step forward to conquer it anew."

I dedicate this piece to every colleague fighting on Globevisa's path to globalization. To work alongside you makes this journey entirely worthwhile.