What Happens When You Visit the Website

Every time you connect to the internet or, if you use an always-on connection, such as broadband or ADSL, when you boot up or restart your computer, you are automatically assigned a unique identifying number known as an IP Address. This IP Address, which contains information regarding the location of your computer on the internet (your country of origin) and the name of your internet service provider (“ISP”), is automatically logged by Our Website.

What is an IP Address?

When you first started your internet session (i.e. your computer connected to the internet), your computer was automatically assigned a unique number (normally in the region of 9 or 10 decimal numbers), known as an IP Address. This is your computer’s unique address on the internet. Without such an IP Address, websites would not be able to deliver their content to you as they would not be able to find your computer on the internet. Since each time you disconnect and reconnect to the internet a new IP Address is automatically assigned to your computer, IP Addresses are not inherently capable of identifying you as an individual (at least, by themselves).

An IP Address does, however, contain information regarding the location of your computer on the internet (your country) and the name of your ISP.

How do We collect your IP Address?

Each time you visit a page on Our Website, your computer sends out a message to Our Website asking for the content. This message sent by your computer also encloses your IP Address as a form of “return address” so that the Website may find your computer in order to send it the requested content. Our web-server automatically logs all these messages.

What do We do with your IP Address?

When We log your IP Address, the data collected is grouped up with the other logged IP Addresses in order to provide Us with the statistics on the geographic location of visitors to Our Website, how long they stay on Our Website, which are the most viewed pages and for other statistical reasons.

We gather your IP address automatically and store it in log files. These files also contain information relating to your browser type, ISP, operating system, date/time stamp, clickstream data and the files viewed on Our Website. Collecting this type of information allows Us to generate aggregate information for the purposes of Our Website, including in terms of overall user trends and activities online (such as the number of unique visitors, pages access most frequently or the search terms entered). It also allows Us to administer Our Website, diagnose any potential server problems, analyze visitor trends and statistics, and generally held Us to provide you with a better internet experience. IP Addresses are not stored for longer than necessary for the above stated purposes.