CEO's Journal: Reflections on Work and Life Over the Holidays

01. Holiday Life: Training, Golf, and Social Media

Today is May 5th, and the holiday has been quite pleasant. I kept up with my regular training and specifically focused on elevation gain, accumulating over 3,000 meters of climbing. As for golf, I only managed to play six holes before a sudden downpour sent me scurrying home. Later on, I caught a movie.

The rest of my time was mostly spent acquiring new knowledge, with a significant portion dedicated to studying social media. I included launching a social media presence in my OKRs (Objectives and Key Results) for the next three months, and I intend to keep that promise.

02. Biting the Bullet on Social Media

I normally never use TikTok(China), and I rarely browse RedNote—perhaps two or three times a month. Despite finding it daunting, I decided to bite the bullet.

My first RedNote account was banned immediately after posting the very first piece of content. I also encountered glitches when registering a WeChat Channels account, forcing me to start over with a new one.

Currently, I am managing four accounts:

● WeChat Official Account

● WeChat Channels

● RedNote

● TikTok(China)

Over the past two days, I recorded my own video segments and learned some basic editing tools like Kaipai and CapCut. I am getting much better at using them, and I have become quite familiar with various audio and video recording equipment.

Feeling that the content was mature enough, I began uploading yesterday and today. View counts on WeChat Channels and TikTok(China), generally range from 200 to 500, but RedNote is lagging behind at just 20 to 30 views. Where did I go wrong? I am currently reflecting on that.

03. Content Direction: Showcasing the Reality of Work

Regarding content direction, I plan to cover a variety of angles:

● Visits to our overseas offices

● Video diaries summarizing daily takeaways

● Snippets of everyday life

I even uploaded the tenth episode of an internal 10-part series on corporate culture to my social media platforms. Perhaps someone out there will find it interesting.

Ultimately, I believe the best approach is to present an authentic look at my daily work life. Given how busy my schedule already is, I am reluctant to create entirely separate tasks just for social media; it simply would not be efficient.

This endeavor has certainly consumed a lot of my energy because I am so unfamiliar with the medium. Since I rarely post personally, I have had to learn everything from scratch, but the process has been quite enjoyable. I naturally hope for good results, but regardless, I will dedicate the next three months to diligently managing these platforms.

04. Feel Free to Follow

If you are interested, please feel free to follow my WeChat Official Account, "Henry.F". For RedNote, WeChat Channels, and TikTok(China), my handle is the same across all three: "Henry Runs and Chats". (I came up with that name on a whim.)

I have two main expectations:

1. First, I pray my accounts do not get banned again.

2. Second, I hope the quality of the content naturally attracts a wider audience.

05. OKR Discussions with Overseas Offices

Although it is a holiday here, our overseas offices are operating as usual. While the Asia region might observe the May Day holiday, our offices in Europe and the Americas do not even take May 1st off, let alone May 4th and 5th.

I took advantage of this time to finalize OKRs with many of our overseas branches. Our company has a tradition of using OKRs; essentially, we ask each manager to identify two or three critical challenges they will tackle over the next three months. Through continuous discussion, a clear and positive direction gradually emerges.

Simultaneously, during the gaps in my schedule these past two days, I have been reading an internal educational manual produced by our company, which is just under 30,000 words. After finishing it, I plan to run through our simulated question bank. Doing the practice questions about ten times should reinforce my memory, after which I will take our internal mock exam.

06. Reflections on the AI Era: Don't Just Be an AI Megaphone

The reason I mention this in the context of OKRs is that, while contemplating what is truly important in life, I recently had an epiphany: in the age of AI, I find myself increasingly reluctant to use my own brain. Because AI knows the answers, I often skip thinking things through and simply ask the AI. I considered this highly efficient. However, I listened to a podcast yesterday that proposed an interesting theory: in the AI era, if you increasingly position yourself merely as a mouthpiece for AI, then we, as humans, face obsolescence.

If I am just a conduit, why would anyone ask me anything? If I simply query an AI and relay the answer, why wouldn't they just ask the AI directly?

The podcast argued that AI has actually freed us from a lot of historically inefficient study time. Therefore, in the AI era, humans should focus even more on learning and strengthening our memories. With AI's assistance, we can actually learn much more effectively.

It suggested a counter-intuitive approach: the abundance of ready-made knowledge does not mean we should stop learning. Instead, it means that since AI frees up your energy, you need to acquire even more knowledge. Currently, AI still lacks comprehensive analytical and emotional capabilities.

07. Building a Knowledge Framework Immune to AI

Applying this to Globevisa's immigration business: as a professional in this field, if I can continuously familiarize myself with:

● Immigration laws of various countries

● Tax laws across different jurisdictions

● Global educational systems

● The culture, politics, customs, compliance regulations, psychology, and history of different nations

Then, I believe this entire synthesis of professional knowledge will never be replaced by AI. Furthermore, supported by this expansive knowledge framework, utilizing AI will make me even more efficient.

These are my overarching thoughts from the holiday.