CEO Diary | April 25: Expanding My Reach & Globevisa’s Entry into the Corporate Market

It feels like it’s been a while since my last update. Honestly, the hiatus was due to some differing visions with our Marketing Department regarding the direction of this diary. Being a somewhat idealistic person, I got a bit frustrated and took a break. Once I cooled down, I picked up my pen again. After all, this is Marketing's domain, so I gracefully conceded.

Ultramarathon Reflections: The Intersection of Running and Leadership

During the hiatus, I completed an ultramarathon in Moganshan: 114 kilometers with a 6,800-meter elevation gain. Out of 757 participants, I surprisingly placed 202nd. Considering only 384 runners actually finished the race—with the rest either withdrawing or missing the cutoff times—I’m quite happy with this result. This was the first of three warm-up races before my main event at Mont Blanc, and I consider it a successful start. 

（ A candid moment of focus: Globevisa’s CEO navigates the stunning yet challenging dense bamboo forest of Moganshan during his 114km UTMB warm-up race, a terrain that demands the very resilience and humility he champions in business. ）

Why do I frequently bring up running? Partially because it makes my articles a bit less dry, but primarily because I’ve learned so much from the sport. As I shared during a recent presentation at our Guangzhou office, running has fundamentally transformed my mindset in three key ways:

● Cultivating Humility: When you first start running and hit a small milestone, like finishing a full marathon, it's easy to feel superior to non-runners. But once you enter higher-tier running circles, you quickly realize how incredible the competition is. I am truly a novice. Because running offers a strictly objective metric, it’s easy to see the gap between myself and the elites. This keeps me humble. Only with humility comes the genuine drive to learn, correct your course, and push forward.

● Building Process-Driven Confidence: While running keeps me humble, it also makes me incredibly confident. Take my target for the big race in late August, for example. I design a scientifically rigorous training plan, execute it strictly every week, and map out the necessary warm-up races, weekly mileage, and elevation targets. This methodical approach makes me feel that destiny is within my control. As long as I manage my training process, good results will naturally follow.

● Fostering a Long-Term Mindset: I often say, "The journey is the reward," and nothing embodies this better than long-distance running. When you consistently dedicate yourself to a single pursuit, the rewards eventually manifest. There are no miracles, only accumulation.

These three principles heavily influence my professional life. When recruiting for Globevisa, I highly value humility. I struggle to engage with arrogant individuals; conversations feel like a waste of time because they simply refuse to listen. However, I also look for a spark of ambition and self-belief. It's about striking that perfect balance between humility and confidence. Furthermore, the long-term mindset I've developed through running has given me immense patience in business, allowing us to build genuine economic moats.

Stepping Out of My Comfort Zone: A New Social Media Strategy

Two other recent events have left a deep impression on me.

First, I visited our Taipei office. The marketing team there—Victoria, Vivian, and Jenny—are always brimming with innovative ideas. After a lively brainstorming session, we all agreed that Globevisa’s social media presence isn't as strong as it needs to be. The team felt that, as CEO, I needed to lead by example. Before I knew it, they had me filming various video segments in Taipei that I barely understood!

But I agree with them: holding the title of CEO means I have a responsibility to drive breakthroughs in our brand's reach. I've always believed that the only effective management style is leading by example. If we’ve been trying to break through on social media without success, then as CEO, I must step onto the front lines. The content isn't published yet, but I’ve already bought all the necessary equipment! Stay tuned.

Strategic Expansion: Disrupting the Corporate Immigration Market

Second, Globevisa is officially launching into the B2B corporate market. Today, at Victoria Peak in Hong Kong, I met with a highly promising prospect—a crucial individual for our future. I plan to invite him to join Globevisa to co-lead our corporate global mobility business. He is in his 50s, hails from India, and brings over 30 years of top-tier international experience in this industry. We’ve known each other for years, and after a deep, two-hour discussion yesterday, we reached a preliminary agreement. He will be joining us in August!

This is a monumental strategic step. Globevisa’s vision for global expansion is to offer 1,000 distinct programs, which is why I’ve always placed high strategic value on work visa services. I’ve researched this market extensively. We even launched a sub-brand to tackle it in the past, though it didn't reach its full potential.

But this time, with this caliber of leadership on board, my confidence is absolute. Moving forward, we will be directly competing with established corporate service giants like Fragomen, Newland Chase, and FESCO, officially planting our flag in the corporate immigration sector. The corporate mobility market is exponentially larger than the individual immigration market, making this a pivotal growth engine for Globevisa's future.

Looking Ahead: My Bimonthly OKRs

At Globevisa, our management sets OKRs (Objectives and Key Results) every two months. Based on these recent developments, my personal OKRs are officially set:

1. Lead by example: Leverage the CEO platform to achieve measurable breakthroughs in our social media content and brand visibility.

2. Market expansion: Achieve a major breakthrough in our work visa business and successfully penetrate the enterprise-level corporate immigration market.